Companies with unified CX grow 2x faster than those with siloed CX operations. The difference isn't tactics. It's CX leadership.ⓘ

CX3 embeds fractional CXO leadership to mobilize your entire workforce on a CX mission. Employee engagement. Customer loyalty. Compounding profits.

ONE TEAM. ONE MISSION. UNSTOPPABLE CX.

— Ken McLoughlin, Fractional CXO Leader

What's fragmented CX costing you?

See a sample report showing $2.3M left on the table. Then get your own real-time impact report.

See Sample CX3 Report →

Ready now? Get your real-time impact report →

CX Fragmentation Is Costing You More Than You Think

Support is closing tickets. Success is chasing renewals. Marketing is running campaigns. HR is doing HR. Everyone is busy hitting their numbers.

Yet, customers fall through the cracks. Employees grow frustrated. Growth feels like pushing a rock uphill. The more complex the business, the faster CX tactics lose steam.

This isn't failure. It's CX fragmentation. No amount of tactics will turn the corner toward excellence. Only visionary leadership will.

The Solution Is In Plain Sight

Visionary CX leadership is the ultimate organizational unifier. When leadership empowers the entire workforce around a unified CX mission, every role connects to customer delivery. Walls come down. Collaboration rises.

The flywheel starts spinning: employee engagement → customer loyalty → financial performance → valuations. Repeat.

Research from McKinsey confirms it: companies that unify around CX grow 2x faster with 20-25% higher profitability. Those that do, thrive. Those that don't, don't.

CX3 Makes It Real

CX3 is a fractional CXO leadership firm. Proven framework. Two decades hands-on. We turn CX delivery into a whole-company effort.

We start with what's on fire. Stabilize first, then scale.

The fractional model means you start now. Affordable expertise. No executive search. Get a jump while competitors are stuck in a CX trench.

Stronger employee engagement. Greater customer loyalty. Sustained profitability.

See Sample CX3 Report →

See what $2.3M left on the table looks like. Then get your real-time impact report.

Does any of this sound familiar?

The assessment tells you where you actually stand.

Customers aren't leaving, but they're not referring either.

Growth depends on new logos. Retention is fine but advocacy is flat. Word of mouth isn't working for you.

See what's missing →

Teams hit their numbers but growth still feels stuck.

Everyone's busy. Metrics look okay. But something isn't clicking and you can't pinpoint why.

Find the gaps →

You've invested in CX but can't see the ROI.

Tools, hires, initiatives. The spend is real. The results aren't showing up where it counts.

Get the data →

Not sure which fits? See Sample CX3 Report

Companies with Unified CX Don't Just Win. They Dominate.

Research from Bain, McKinsey, Gallup, and Forrester, validated by 100+ real-world deployments.

ePS (Employee Promoter Score) measures workforce engagement. NPS (Net Promoter Score) measures customer loyalty. EBITDA measures profitability.

Employee Impact (ePS)	Customer Impact (NPS)	Financial Impact (EBITDA)
45%+ Lower turnover	2-4X Higher retention rates	2-3X Higher valuations
40% Higher productivity	5-10X Customer lifetime value	25-95% Profit improvement

The CX3 Framework

Great CX is a whole-company effort. It requires leadership that mobilizes your entire organization. The leader's job isn't to push. It's to align, empower, and unleash.

The CX3 framework makes that real. Four integrated domains. One unified system. Company-wide accountability. It drives employee engagement (ePS), customer loyalty (NPS), and profitability (EBITDA).

This isn't a rigid playbook. We right-size the approach for your timeline, risk tolerance, and capacity to absorb change.

Pillar 1

Leadership (EBITDA Focus)

CX-aligned mission, vision, and shared values. Authentic empowerment. Collaborative leadership throughout the whole org.

Leadership alignment that ties CX outcomes to financial results.

Pillar 2

Support (NPS Focus)

Not a cost center, an intelligence engine. Service, not tickets. Drives insights for the rest of the org.

First-contact resolution that turns frustrated customers into advocates.

Pillar 3

Success (NPS Focus)

Beyond just customer touchpoints. Every department owns their role in NPS contribution.

Proactive engagement that activates promoters and drives retention.

Pillar 4

People Operations (ePS Focus)

HR on the journey map. Tethers the workforce to CX through JDs, compensation, development, and celebrating values.

Hiring, development, and compensation all aligned to CX outcomes.

These four pillars don't operate in silos. They reinforce each other in a continuous loop.

The Flywheel Effect

ePS → NPS → EBITDA → Valuations ↺

See CX3 Engagement Overview → | See the foundations →

CX3 Isn't Theory. It's Battle-Tested.

Built in the field, not on a whiteboard.

Ken McLoughlin spent 20+ years building and leading CX operations, not advising from the sidelines. He ran service organizations, owned P&L, and transformed company cultures into "one team, one mission" engines.

Along the way, he deployed CX principles across 100+ client engagements and delivered $165M in services for brands like Walmart, Hasbro, Thermo Fisher, and Callaway Golf.

The pattern was undeniable: companies that won weren't the ones with bigger budgets. They were the ones that mobilized their entire workforce around authentic customer centricity.

Ken built the CX3 framework from that direct experience. Now he brings it to mid-market companies as a fractional CXO.

This work requires a rare combination: leadership, CX strategy, operations, change management, and business acumen. Ken brings all five.

The fractional model makes this expertise accessible to mid-market companies without the cost, delay, or risk of a full-time executive search. No six-month hiring process. No mismatched consultant. Start now with proven leadership.

Ken McLoughlin

20+

Years Direct Experience

100+

Deployments

$165M

Service Delivery

Best Places to Work awards • Golden Stevie Award for CX • Inc 5000 • WorldBlu certified